I couldnt be happier with the experience I had at HD of Madison. I had talked to Dan Stark about my plan to sell the bike I had and buy a new one in the spring (this was in October). He invited me in to throw a leg over the bike Id been looking at and talk over my options. After Dan explained how much more my trade-in would be worth if I bought my new bike at the same time I brought my old bike in. And how much less my old bike would be worth if I waited until spring to trade it in because it would be another year older (it was already 23 years old). Bottom line, Dan convinced me to pull the trigger now and pointed out all the benefits to doing that, not being high-pressure about it at all. I walked out of there feeling great and like I had made the right decision! (Employee: Dan Stark)